The Carriers’ Gambit: Factors that Influence Carrier Rates & Strategies to Stay Ahead of the Game in 2024

by LJM Group

As we approach 2024, shipping and logistics professionals face a market as complex as a chess game. There are numerous economic factors that dictate the moves a Carrier will make next and how it will affect shipping rates. Carriers have already placed their opening moves by announcing the 2024 GRI. However, recent geopolitical conflicts threaten to disrupt both global routes and regional transportation capacity.

To avoid becoming a pawn in the parcel shipping game, it is essential to understand the forces that shape the cost of moving goods. In this article, we’ll explore the key factors poised to impact Carrier rates in the coming year, including timely insights on how recent geopolitical events may affect shipping rates. We’ll also provide strategic solutions and tips. The goal is to arm you with practical knowledge that you can use to develop shipping strategies for 2024, and insights to help you plan a few moves ahead.

PART 1 – Key Factors that Influence Carrier Rates

• Fuel Prices & Environmental Regulations: It’s no secret that fuel costs are a significant contributor to Carrier rates. Fluctuations in oil prices can impact shipping costs and, subsequently, your bottom line.

Additionally, as environmental concerns grow, Carriers are under pressure to adopt sustainable practices. Growing environmental regulations are pushing Carriers to invest in eco-friendly technology, such as hybrid or electric vehicles. While this may increase their costs, it can also create opportunities for partnerships and marketing advantages for your company.

Strategy – It’s crucial to monitor both fuel price trends and regulatory changes so you can adapt your shipping strategies accordingly.

Strategy –Consider aligning your logistics strategies with sustainability goals to stay competitive. A Carrier’s commitment to sustainability initiatives can lead to profitable partnerships with eco-conscious retailers, resulting in cost savings and enhanced market positioning for both parties.

• Supply Chain Disruption & Freight Market Turnaround: The pandemic exposed vulnerabilities in global supply chains. From port congestion to factory shutdowns, disruptions can have a cascading effect on Carrier rates. 2024 may also see a significant turnaround in the freight market, which could impact Carrier rates as supply and demand dynamics shift.

Strategy – Prepare for potential disruptions by diversifying your suppliers or investing in contingency plans to help mitigate their impact on your shipping costs.

Strategy – Be prepared for potential capacity constraints or surges in demand to avoid unexpected cost spikes.

• Technological Advancements:  The shipping industry is undergoing a technological revolution. Innovations like blockchain, IoT (Internet of Things), and AI (Artificial Intelligence) are streamlining operations, optimizing routes, and reducing inefficiencies. Carriers who adopt advanced technologies can also pass these expenses on to shippers.

However, businesses can counter by implementing similar technology that is tailored to their shipping needs. One notable example is an LJM client that successfully implements IoT sensors to track the condition of perishable goods in transit. This technology allows for real-time monitoring and adjustments, reducing spoilage and optimizing routes.

Strategy – Embrace technology and use intelligent parcel management, reporting and analytics tools, and rate shopping and comparison programs that modernize your shipping efficiency and automatically cut costs.

• E-commerce Boom: The surge in e-commerce has transformed consumer expectations for rapid and cost-effective shipping. Meeting these demands can increase Carrier rates, and expedited shipping options often come at a premium, but it’s essential to strike a balance between customer satisfaction and operational costs.

Strategy – Leverage data analytics to optimize shipping routes and delivery methods, leading to faster, more accurate deliveries and greater customer satisfaction.

• Global Trade Policies: Trade policies and tariffs can significantly impact Carrier rates. Trade tensions between certain countries can often lead to fluctuations in Carrier rates. For example, when tariffs were imposed on specific goods, Carriers had to adapt to changes in shipping volumes and routes, ultimately affecting their pricing strategies. Navigating the complexities of international trade agreements and understanding how they affect your supply chain is vital.

Strategy – Keep a close eye on geopolitical developments and trade negotiations to anticipate potential rate changes.

• Capacity and Demand:  Carrier rates are also influenced by the supply and demand dynamics within the market. Most Carriers struggle to meet increased demand during peak holiday seasons. This surge in demand can lead to higher rates, as Carriers aim to balance capacity with the needs of shippers. Negotiating favorable rates during these peak periods continues to be a challenge for shippers, and requires the most up-to-date information, as well as robust analytics tools and business intelligence.

Strategy – Shipping logistics specialists like LJM Group collaborate closely with their clients and are always up-to-date with industry practices and policies.  They hold invaluable experience and knowledge they leverage when assisting with Carrier negotiations, achieving the most favorable rates and terms possible.

• Customer Expectations:  In the age of instant gratification, customers expect transparency and real-time updates on their shipments. Logistics managers are often challenged to implement user-friendly, real-time customer tracking systems, customized for local application.

Strategy – Investing in customer-centric technologies and communication channels can help you meet these expectations and potentially differentiate your business with customers. This investment not only improves customer satisfaction, but also allows companies to charge a premium for its services, demonstrating how meeting customer expectations can influence Carrier rates.

PART 2 – Geopolitical Factors and its Ripple Effects

Shipping and logistics professionals are no strangers to the intricate balance of supply chains and international trade, and the complex moves required to keep the world’s goods flowing smoothly across borders. Global commerce is being affected by current geopolitical events, and these conditions may play a growing and significant role in determining Carrier rates.

When certain regions of the world experience instability, corresponding areas of the supply chain can be severely affected. For example, geopolitical unrest often means that critical transportation hubs become inaccessible or disrupted, leading to delays, increased costs, and reduced predictability in Carrier rates. When infrastructure is being destroyed or trade routes cut off, the impact on Carrier rates becomes evident.

Implications for Carrier Rates

While strategists contemplate the potential ramifications of geopolitical conflicts on financial markets, businesses must recognize that their shipping and logistics operations are not immune to geopolitical ripples. At the recent Parcel 2023 Conference, Ken Moyer, LJM Partner and VP of Supply Chain Strategy, made a prescient observation about global instability. He called to mind the Suez Canal shipping disruption of 2021, noting historic events that had a direct bearing on oil prices and, subsequently, on Carrier rates. According to Moyer, “If tensions escalate further, it could apply upward pressure on oil prices, with corresponding effects on core inflation and the potential for market disruption.”

STRATEGY: Prepare for Uncertainty

In light of this growing instability, there’s a growing likelihood of major oil shocks in 2024. It’s advisable to prepare for such shocks as a base case over the next 12 to 24 months.  This will provide a level of resilience in the face of uncertainty. As a management strategy, innovation and diversification, driven by current and reliable data, will help managers weather the storm of geopolitical unrest, while maintaining the integrity of logistics operations.

Geopolitical factors are now key influencers of Carrier rates, and shipping and logistics professionals must navigate this market turbulence. By staying informed, preparing for uncertainty, and making evidence-based strategic decisions, businesses can adjust their operations to respond to challenges and opportunities that lie ahead in 2024.


As you chart your logistics strategies for 2024, remember that success in the shipping and logistics game hinges on a combination of knowledge, adaptability, and strategic decision-making. With the insights provided here, you can position your business to thrive in the year ahead.

Staying competitive in the shipping world requires a holistic understanding of the factors influencing Carrier rates, and though the odds may appear to be in their favor, businesses can strategize to come out ahead of the game. Be prepared to monitor fuel prices and commerce trends, adapt to supply chain disruptions, embrace technology and sustainability. And remember that it’s critical to stay informed about trade policies and geopolitical events, so you can position your logistics operations for success in 2024 and beyond.



LJM Group, “How to Predict & Analyze 2024 Carrier Rates”. 2023, Parcel Forum 2023. Available at:

Marketplace. “Fedex and UPS Hike Prices for 2024, But Not As Much”.  2023,  Available at:

SmallBizTrends. “Fedex Announces Revised Shipping Rates Effective January 2024”.   2023, Smallbiztrends. Available at:

Freightwaves News. “A Freight Market Turnaround In 2024” .  2023,  Available at:

DCL. “Annual Rate Increases”.  2023, Available at:

Supply Chain Dive. “Fedex Express Ground Freight Shipping Rate Increase, 2024”.   2023, Available at:,Ground%20and%20FedEx%20Home%20Delivery.

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