Brick-and-mortar spaces can add a lot to your company by giving customers a place to interact directly with the brand and create an emotional experience with the brand that will then turn them into loyal customers. Clothing stores can benefit from having a showroom with little inventory, for example, to give customers a place to see the quality of the clothes, something that is not easily done through photos on a website, and then opportunities to order their merchandise through e-commerce. Companies that do their research, and make use of both purchasing methods, will be the most successful.

Read more about how a women’s workwear brand uses brick-and-mortar stores to succeed on Forbes.