E-commerce has evolved from having a focus on getting website visitors to add things to their “cart” to building relationships and subscriptions with customers, in-app purchases through mobile devices, and social media use. Because these advancements have become a priority in consumer lives for their ease, businesses should modernize their services to account for the the changing technological trends with smartphone purchases, shopping apps, digital assistants and voice searches, and other cool technology. Changing consumer trends also lean towards companies with unique stories that make them seem trustworthy and more practical shipping trends that lead to unique and streamlined businesses.

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